Product Design · Mobile · SaaS

Staff product designer. 0→1 launches, AI-integrated workflows, product thinking

Previously at

Xello, Payfare, Rocket Homes, RBC Royal Bank of Canada

Case Study

Redirected a stalled 0→1 launch by cutting the marketing site and pitching freemium instead — letting the product sell itself and shifting the entire strategic framing of the launch.

AI prediction for real estate market

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ZipSmart.ai

Role

Lead Product Designer

Strategic Framing

30% reduced scope

Business Impact

13% increased paid subscriptions

Main Project Image

Personal

AI Streaming Content Suggestion

Main Project Image

Personal

AI Streaming Content Suggestion

Soneil Spark

B2B/B2C EV Chargers

Soneil Spark

B2B/B2C EV Chargers

Designing Success

I don't just push pixels—I solve problems. From building design systems from scratch to leading 0-to-1 product launches and optimizing complex interfaces.

My Work

Services

Product Design

AI Brainstorming and idea validation

User Research and Analysis

AI Rapid Wireframing and Prototyping

User Interface Design

Responsive Design Solutions

Mobile

iOS App Design

Android App Design

Hybrid App Design

MVP App Design

My Story

With 10+ years across fintech, SaaS, and ed-tech, I've led design at every stage — from 0-to-1 launches to scaling systems used by millions.

About Me