Build a completely new mobile application from concept to launch.
Sparkr is a dating app built from the ground up — no existing infrastructure, no design precedent, no reference points within the company. The challenge was establishing product direction, defining UX patterns, and delivering a complete mobile experience in a crowded, high-expectation market.
I led the full design process from strategy through launch — conducting market research, defining user personas, mapping key journeys, and establishing the visual direction.
Every decision was validated with stakeholders through rapid iteration, and the resulting design system was built to scale as the product evolved post-launch.
The final deliverables spanned the full product lifecycle: user research and strategy, information architecture, complete UI/UX design, interactive prototypes for user testing, a scalable design system, and full developer handoff documentation. The app launched on schedule and the component library established during the project has continued to accelerate feature development since launch.
