Mastering Diabetes is the USA's leading diabetes coaching program, helping people live healthier lives through a low-fat, plant-based diet approach.
The company was expanding beyond their website into a full digital platform — requiring both a desktop coach portal and a companion mobile app built from scratch.
The project required balancing the clinical needs of coaches with the motivational, accessible experience required for people managing a chronic condition — a sensitive design challenge that demanded both functional clarity and emotional care.
Working directly with the CEO and CMO, I designed a dual-platform experience across two distinct user types. The coach portal — a desktop application — gives health coaches the tools to communicate with clients, monitor progress, and track key biomarkers. The mobile app serves the end user with onboarding flows, a news feed of articles and videos, fitness tracking features including weight management, water consumption, and blood glucose monitoring, and a task management system to support daily health goals.
